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Apple Accessibility 2023

About

This video commercial for Apple's Accessibility project, produced by Golden LA, features a man with long braided hair, a mustache, a green beanie, and a patterned shirt interacting with a laptop. The footage highlights accessibility features on Mac, showcasing close-ups of the subject smiling and speaking to the device alongside screen recordings of a video call interface. The indoor domestic setting provides a warm, natural background environment while emphasizing inclusive technology.

Brand

Apple

Project

Apple Accessibility 2023

Keywords

man with mustacheman with braided hairman wearing beaniemanlaptopcomputer

Credits

Golden LA
Production

Styles

VerticalCommercialWarmClean

Techniques

Natural light

Industries

Consumer Electronics

Background

Living Room

Context

Advertising Campaign
Brand Film / Corporate Video
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