Appelsap
2018
Brand
Project2018
Date
Nov 2024
Description
Appelsap 2018 is a music video production produced by 100% with creative direction from agency HONG KONG Amsterdam. The project utilizes a mix of monochrome and colour sequences to establish its visual rhythm. The film leans into cinematic, live-action techniques, alternating between controlled studio environments and expansive outdoor settings. Rhythmic editing anchors the piece, while the incorporation of analogue film textures and a vintage viewfinder aesthetic provide stylistic depth.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Music
Background
White Seamless
Context
Music Video
Associated creatives
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