The 2018 music video project for Appelsap captures the high-energy atmosphere of the festival brand through a series of rhythmic, cinematic cuts. The film alternates between monochromatic studio portraiture and wide-angle outdoor sequences, utilizing a mix of black-and-white and colour palettes to frame its subjects.
Produced by 100% with creative input from HONG KONG Amsterdam, the visual execution leans into a raw, live-action technique. The project incorporates analogue film aesthetics and artistic lighting effects, concluding with a distinct stylistic nod to vintage camera perspectives.
