AndMusic debuts a new visual identity and website, establishing a refined design language for its record label and artist management operations. The project centers on a modern, minimalist aesthetic, balancing generous negative space with structured editorial typography and a sophisticated, muted color palette that includes sage green, burgundy, and mauve.
The system utilizes clean sans-serif and serif forms, including Basilea Regular and Folio FSL, to build a cohesive brand experience across digital layouts and printed stationery. Creative Director Matija Gabrilo leads the execution, applying a consistent graphic approach to everything from monogram logos to detailed brand style guides. The identity leverages soft light photography and vector-based compositions to maintain a sharp, high-contrast visual presence.
