Ami: Choi Woo-shik for Ami Spring-Summer 2024

Mar 2024

For its Spring-Summer 2024 campaign, Ami highlights a sophisticated collection through a series of portrait and still-life imagery. The project features South Korean actor Choi Woo-shik, captured against the backdrop of Parisian limestone architecture, showcasing the brand's sharp tailoring and signature accessories. Photographer Vitali Gelwich employs natural light to emphasize the structured pinstriped suits and the textured finish of the brand's leather goods. Creative direction from Alexandre Mattiussi and Jonathan Ferrari centers on a clean, commercial aesthetic. Fashion styling by Roberto Piu and hair styling by Lee Hyeyoung round out the production, which presents the collection with minimalist intent.

Vertical, Commercial

Advertising Campaign