Ami
Choi Woo-shik for Ami Spring-Summer 2024
Brand
Date
Mar 2024
Description
Ami presents the Spring-Summer 2024 campaign featuring actor Choi Woo-shik. The series captures the collection's tailoring through a mix of portraiture and commercial still life, framed by Parisian architecture and soft, draped textures. Directed by Alexandre Mattiussi and shot by photographer Vitali Gelwich, the fashion campaign utilises natural light to highlight the structured silhouettes of the pinstriped suiting. The project features fashion styling by Roberto Piu and hair by Lee Hyeyoung, with art direction provided by Jonathan Ferrari.
Style
Vertical, Commercial
Color
Jet Black
Context
Advertising Campaign
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