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Actor Choi Woo-shik wearing a black pinstripe suit jacket while leaning over a balcony railing overlooking Parisian streets.
Black leather Ami shoulder bag with a thin rounded handle resting on draped off-white fabric backdrop.
Actor Choi Woo-shik wearing a black pinstripe suit jacket while leaning over a balcony railing overlooking Parisian streets.
Black leather Ami shoulder bag with a thin rounded handle resting on draped off-white fabric backdrop.

Ami Choi Woo-shik for Ami Spring-Summer 2024 2024

About

For its Spring-Summer 2024 campaign, Ami highlights a sophisticated collection through a series of portrait and still-life imagery. The project features South Korean actor Choi Woo-shik, captured against the backdrop of Parisian limestone architecture, showcasing the brand's sharp tailoring and signature accessories. Photographer Vitali Gelwich employs natural light to emphasize the structured pinstriped suits and the textured finish of the brand's leather goods. Creative direction from Alexandre Mattiussi and Jonathan Ferrari centers on a clean, commercial aesthetic. Fashion styling by Roberto Piu and hair styling by Lee Hyeyoung round out the production, which presents the collection with minimalist intent.

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