American Express Love-Hate-Running 2025

About

This commercial video for American Express titled Love-Hate-Running features a mix of indoor retail scenes and outdoor running sequences. A runner tests shoes on a treadmill inside a shop while staff assist, followed by outdoor running shots near a body of water under overcast and scenic skies. The video transitions between warm interior store lighting and natural daylight exterior environments. Produced by Iconoclast with creative direction by Dentsu Creative UK, post-production by STITCH London and The Gate Plus.