Alula

Jan 2024

Forever Revitalising is a brand campaign for Alula, designed to highlight the destination's scale and diverse tourism offering. The project spans a series of lifestyle and commercial images that capture the intersection of natural desert environments and curated visitor experiences. Photographer Roman Königshofer utilizes natural light and golden hour techniques to emphasize the texture of the sandstone rock formations and the organic canyon landscapes. The creative direction, led by Deloitte Digital, leans into a raw, editorial aesthetic, while production from Sedona Productions manages the logistics of varied settings, ranging from expansive outdoor excursions to quiet, palm-shaded retreats. Retouching for the campaign was completed by Visual Thing, ensuring a cohesive warm tone across all visual assets.

Warm, Vertical

Natural light

Tourism Boards

Advertising Campaign