Alula: Forever Revitalising
Brand
Date
Jan 2024
Description
Forever Revitalising is a destination campaign for Alula, designed to highlight the region’s expansive landscapes and travel experiences. Photographed by Roman Königshofer, the project balances wide-angle vistas of sandstone rock formations and desert terrain with intimate lifestyle imagery. The series features a range of outdoor activities, including canyon exploration, desert excursions in off-road vehicles, and quiet moments of mindfulness. Creative direction by Deloitte Digital and production by Sedona Productions ensure a cohesive visual tone that emphasizes natural light and earthy textures, capturing the scale of the environment alongside human-centric travel narratives.
Style
Warm, Vertical
Techniques
Natural light
Industries
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.