Brand
ProjectForever Revitalising
Alula Forever Revitalising 2024
Associated creatives
Tags
Description
A mature man performs a yoga tree pose on a patterned mat outdoors in a lush grove of tall palm trees. He wears a light-coloured long-sleeve top and trousers with his hands pressed together in a prayer gesture. The scene is illuminated by bright natural daylight filtering through the canopy, with rolling hills visible in the distance. A small low wooden table holding ritual accessories rests on the mat to the side. This commercial image is part of the Forever Revitalising project for Alula, captured by photographer Roman Kdnigshofer with production by Sedona Productions and creative agency Deloitte Digital.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Tourism Boards
Color
Pure White (50%)
Powder Blue (50%)
Background
Forest
Context
Advertising Campaign