Alula Forever Revitalising 2024

Description

This photograph captures a wide desert landscape featuring monumental sandstone rock formations and a natural stone archway under a bright sky. In the foreground, a woman in dark trousers and a green top walks across the sandy terrain while holding a bag. Two smaller figures stand in the distance near the base of the towering rock pillar, highlighting the vast scale of the natural environment. Natural sunlight illuminates the textured stone surfaces, creating warm orange highlights and soft shadows across the scene. Photographed by Roman Königshofer as part of the Forever Revitalising project for Alula.

Style

Editorial, Vertical, Earthy, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Tourism Boards

Color

Background

Desert

Context

Advertising Campaign, Editorial