Alula Forever Revitalising 2024

Description

Captured by photographer Roman Königshofer for Alula's Forever Revitalising project, this image presents a stunning infinity pool carved directly into a rugged rocky canyon landscape. A woman in a flowing orange dress stands at the edge of the crystal-clear turquoise water, while another person swims in the pool. Bright natural sunlight streams from the upper right corner, casting strong highlights and warm tones across the sandstone rock formations and rippling water surface. Production was handled by Sedona Productions with creative agency Deloitte Digital.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Tourism Boards

Color

Background

Outdoor Pool

Context

Advertising Campaign