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Brand
Alula
ProjectForever Revitalising
Two people on an off-road vehicle in the desert, a woman standing up using binoculars and a man seated in the driver seat wearing a hat and sunglasses.

Alula Forever Revitalising 2024

Associated creatives

Roman Königshofer
Roman KönigshoferPhotographer
Sedona Productions
Sedona ProductionsProduction Company
Deloitte Digital
Deloitte DigitalCreative Agencies
Visual Thing
Visual ThingRetouching Company

Tags

woman standing in vehiclewoman standingstanding womanwoman using binocularswoman looking through binocularsbinocularsman driving vehicleman in vehicleman drivingdriveroff road vehiclewhite jeepvehicle

Description

Captured in a sunlit desert landscape for the Alula Forever Revitalising project, this campaign image features two individuals during an outdoor excursion. A woman stands in the open-top section of a white off-road vehicle, using black binoculars to scan the horizon while wearing a neutral-toned utility jacket. Seated in the driver's seat below, a man wears a sun hat and dark sunglasses, gazing forward. The scene is illuminated by bright natural daylight under a clear sky, highlighting the rugged vehicle and the surrounding sandy terrain. Photographed by Roman Königshofer with production by Sedona Productions and creative direction by Deloitte Digital.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Tourism Boards

Color

Beige (50%)
Pure White (40%)
Chocolate (10%)

Background

Desert

Context

Advertising Campaign