NYU Langone Health: Heart
Brand
Date
Jan 2024
Description
NYU Langone Health presents Heart, a commercial campaign highlighting the integration of human expertise and advanced medical technology. The film captures clinical workflows through a focus on surgical teams, robotic systems, and diagnostic tools, set against a backdrop of both sterile healthcare environments and natural outdoor scenes. Produced by Deloitte Digital, the project employs a clean, live-action technique to document the precision of cardiac care. The visual language balances cool tones within the facility against warm, natural light to underscore a focus on patient outcomes and medical collaboration.
Style
Horizontal, Commercial, Clean
Industries
Background
Medical Clinic
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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