Alexander
Brand Identity
Brand
ProjectBrand Identity
Date
Dec 2022
Description
The brand identity for Alexander centers on a modular design system that balances bold typography with vibrant, minimalist illustrations. Developed by Studio Kiln, Amelia Leuzzi, and Bonnie Eichelberger, the project spans digital, print, and large-scale outdoor applications. The visual identity leans into a clean, vector-led aesthetic, featuring an arched 'A' letterform and playful character studies. The execution utilizes a flat, high-contrast color palette, with graphic elements appearing across street-level murals, out-of-home advertising panels, and dynamic motion graphics. This cohesive system establishes a flexible framework for the brand's presence.
Style
Commercial, Clean
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