Alexander unveils its brand identity project, a comprehensive visual system defined by its graphic, minimalist approach and vibrant vector art. The project spans out-of-home advertising, building murals, and social media content, establishing a cohesive presence through a bold typography-led design language.
Studio Kiln led the graphic design, working alongside illustrators Amelia Leuzzi and Bonnie Eichelberger. The campaign utilizes a modular grid system featuring an arched capital 'A' logo, expressive character studies, and a flat color palette that transitions fluidly across both static and animated executions.
