Off The Wall Aerial: Brand Identity

Jun 2022

Studio Kiln developed the brand identity for Off The Wall Aerial, establishing a visual language that integrates athletic performance with a clean, modern aesthetic. The project utilizes bold typography and vertical graphic layouts to capture the movement of aerialists, across both print and digital assets. The identity employs a warm color palette of orange, yellow, and muted tones, paired with high-contrast monochrome photography. Throughout the collateral, the design leans into minimalist principles, using geometric framing and sharp sans-serif typefaces to maintain structure. Motion graphics incorporate dynamic split-screen sequences and rapid cuts to emphasize the athleticism of the aerial arts. From promotional posters to social media grids and motion identity sequences, the work presents a cohesive visual system. The implementation highlights the interplay between physical performance and structured editorial design, ensuring a consistent look across all brand touchpoints.

Vertical, Commercial, Clean

Typography

Solid Colour