Alexander Brand Identity 2022

Description

This animated video showcases the brand identity for Alexander, featuring playful character illustrations designed by Studio Kiln, Amelia Leuzzi, and Bonnie Eichelberger. The sequence features a stylized arched character resembling the letter A with expressive hand-drawn facial features, changing colors, and interacting with elements like a magnifying glass. The clean vector aesthetic transitions into a solid background displaying the dark letterform logo alongside the Alexander brand name. The minimalist composition utilizes smooth graphic transitions and a warm, flat color palette.