unknown

Sep 2022

Studio Kiln developed the brand identity for Waterbeing, a project focused on clean, minimalist graphic design. The identity system utilizes a stark monochromatic palette, emphasizing bold typography and geometric illustration to create a cohesive visual language across various applications. The collateral spans a wide array of formats, including outdoor wheatpasted billboard campaigns, interior poster signage, and tactile embroidered patches. The identity features motion graphics that lean into a VHS lo-fi aesthetic, utilizing analog glitch effects and neon-style lines to animate logo variations and typographic marks. Throughout the project, the focus remains on high-contrast composition and vector animation. The design elements are showcased in urban environments, highlighting the interplay between the clean, geometric graphic style and textured backgrounds like brick and wood.