Studio Kiln developed the brand identity for Waterbeing, a project spanning print materials, motion graphics, and environmental signage. The visual system leverages a minimalist, monochrome palette to emphasize high-contrast typography and geometric illustrations of swimming figures.
Execution across the identity utilizes a blend of analog and digital textures. Motion sequences integrate VHS lo-fi aesthetics with glowing, rhythmic animations, while physical collateral such as posters and embroidered patches showcase clean screen print and needlework techniques. The work relies on a stark graphic composition that maintains coherence across both outdoor wheatpasted billboard installations and refined digital assets.
