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Alex Perry

Alex Perry F/W 2026 Campaign
Date

Sep 2026

Description

The Alex Perry Fall/Winter 2026 campaign leans into a minimalist studio aesthetic to highlight the collection's focus on structured draping and silhouette. Captured by photographer Trevor Stones, the series features model Frankie Rayder in a range of fitted dresses, utilising clean, natural light to accentuate fabric textures against a neutral backdrop. Production efforts were led by casting director Svea Greichgauer, with hair styling by Sophie Roberts and makeup artistry by Kellie Stratton. The campaign maintains a polished visual language throughout, prioritising simple compositions that bring the garment details to the forefront.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign

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