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Alex Perry: Alex Perry F/W 2026 Campaign

Date

Sep 2026

Description

The Alex Perry Fall/Winter 2026 campaign leans into a minimalist studio aesthetic to highlight the collection's focus on structured draping and silhouette. Captured by photographer Trevor Stones, the series features model Frankie Rayder in a range of fitted dresses, utilising clean, natural light to accentuate fabric textures against a neutral backdrop. Production efforts were led by casting director Svea Greichgauer, with hair styling by Sophie Roberts and makeup artistry by Kellie Stratton. The campaign maintains a polished visual language throughout, prioritising simple compositions that bring the garment details to the forefront.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Background

White Seamless

Context

Advertising Campaign

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