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Model Frankie Rayder wearing a sleeveless purple halter dress against a white studio background for Alex Perry F/W 2026

Alex Perry Alex Perry F/W 2026 Campaign 2026

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This campaign image for the Alex Perry F/W 2026 collection features model Frankie Rayder posing against a clean white seamless backdrop. She wears a striking floor-length purple halter dress with a plunging neckline and side cutouts, showcasing clean lines and draped fabric textures. Her long wavy brown hair falls softly around her shoulders while she gazes directly toward the camera with a neutral expression. The studio lighting creates a bright, even illumination across the scene, complemented by subtle lens flare accents on the right side. The Alex Perry brand logo appears in crisp white typography beside the subject.