Alex Perry: Resort 2024

Brand

Alex Perry

Date

Jan 2024

Description

The Resort 2024 campaign for Alex Perry captures the brand’s latest womenswear collection through a series of polished, commercial images. The imagery balances structured tailoring and evening wear against high-contrast, textured backdrops in tones of pink, black, and red. Photographer Justin Woo collaborates with creative director Trevor Stones to establish a clean and editorial aesthetic. The visual approach utilizes natural light to emphasize garment silhouettes, ranging from sleek evening gowns to pinstripe blazers. Beauty direction features minimalist makeup by Victoria Baron and sharp, straight hair styling by Michele Mcquillan. The project is defined by consistent typographic branding and a controlled, commercial composition.

Style

Horizontal, Commercial, Clean, Editorial

Industries

Luxury Fashion Houses

Color

Jet Black

Context

Advertising Campaign