Alex Perry
Resort 2024
Jan 2024
The Alex Perry Resort 2024 fashion campaign presents a collection of tailored womenswear and evening gowns through a series of commercial and editorial portraits. The visuals lean into a clean, minimalist aesthetic, using solid, high-contrast textured backdrops to emphasize the sharp silhouettes of the garments. The project features creative direction by Trevor Stones and Justin Woo, with photography by Justin Woo. The imagery highlights intricate garment details—including rhinestone embellishments and structured tailoring—utilizing soft, natural light to maintain a polished finish throughout the series. Supporting the visual identity are hair styling by Michele Mcquillan and makeup by Victoria Baron, which maintain a sleek, minimal aesthetic consistent with the brand's focus on form and line. The campaign utilizes a mix of horizontal and vertical compositions, often integrating bold, direct typography as a primary graphic element.
Horizontal, Commercial, Clean
Luxury Fashion Houses
Advertising Campaign
