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·Resort 2025 Ad Campaign

Model wearing a grey blazer against a white background with an orange light leak crossing her face.

Model wearing a sequined two-piece outfit and grey blazer seated on a box against a plain white wall.

Model with blonde bob hair wearing a structured grey strapless top and sheer crystal embellished skirt against a white background

Model wearing a black strapless corset bodysuit with rhinestone embellishments against a plain white wall

Model crouching wearing a black dress and black high heels against a white background

Model with blonde bob hair wearing a black off the shoulder dress against a plain white background

Model in burgundy tailored pantsuit crouching against a pale wall with soft pink lighting across her head

Alex Perry Resort 2025 Ad Campaign 2024

About

For the Resort 2025 ad campaign, Alex Perry leans into a sharp, architectural aesthetic that highlights the house's mastery of structured tailoring. Captured through the lens of photographer Trevor Stones, the series functions as a masterclass in editorial minimalism, stripping away extraneous set design to place the focus squarely on the interplay between garment and form. Model Laura Worthington embodies this refined vision, pivoting between commanding, high-key studio portraits and more intimate, relaxed compositions. The photography utilizes a precise blend of high-key lighting and studio strobe setups to emphasize the tactile quality of the collection, ranging from rich velvet gowns to heavily embellished, crystal-dusted silhouettes. To break the clinical perfection of the white-wall backdrop, the team integrates subtle analogue touches, such as intentional light leaks that introduce a warm, human element to the otherwise precise framing. With hair by Joel Phillips and makeup by Victoria Baron, the styling remains intentionally understated, allowing the structural integrity of the tailored blazers and corset-inspired bodices to take center stage. This campaign effectively positions Alex Perry within the upper echelons of luxury fashion, balancing commercial polish with an experimental edge that feels both timeless and contemporary. The resulting imagery is a cohesive, fashion-forward showcase that celebrates the intersection of precise silhouette construction and clean, modern photography.