Alex Perry

Oct 2024

For the Resort 2025 ad campaign, Alex Perry leans into a sharp, architectural aesthetic that highlights the house's mastery of structured tailoring. Captured through the lens of photographer Trevor Stones, the series functions as a masterclass in editorial minimalism, stripping away extraneous set design to place the focus squarely on the interplay between garment and form. Model Laura Worthington embodies this refined vision, pivoting between commanding, high-key studio portraits and more intimate, relaxed compositions. The photography utilizes a precise blend of high-key lighting and studio strobe setups to emphasize the tactile quality of the collection, ranging from rich velvet gowns to heavily embellished, crystal-dusted silhouettes. To break the clinical perfection of the white-wall backdrop, the team integrates subtle analogue touches, such as intentional light leaks that introduce a warm, human element to the otherwise precise framing. With hair by Joel Phillips and makeup by Victoria Baron, the styling remains intentionally understated, allowing the structural integrity of the tailored blazers and corset-inspired bodices to take center stage. This campaign effectively positions Alex Perry within the upper echelons of luxury fashion, balancing commercial polish with an experimental edge that feels both timeless and contemporary. The resulting imagery is a cohesive, fashion-forward showcase that celebrates the intersection of precise silhouette construction and clean, modern photography.

Editorial, Vertical, Commercial, Commercial

Studio strobe, Natural light

Luxury Fashion Houses, Fashion