Alaïa: Alaïa Winter/Spring 2025 Campaign
Brand
Date
Feb 2025
Description
The Alaïa Winter/Spring 2025 campaign serves as a visual exploration of sculptural silhouettes and minimalist architecture. Led by creative director Pieter Mulier and captured by photographer Tyrone Lebon, the campaign stars model Daria Werbowy against a series of stark, sun-drenched interiors. Technically grounded in natural light and clean composition, the imagery utilizes analogue film to highlight the textures of form-fitting mesh, heavy knitwear, and structured tailoring. With styling by Aleksandra Woroniecka and set design by Happy Massee, the campaign creates a restrained atmosphere that allows the intricate lines of the garments to define the frame.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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