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Brand
Alaïa
ProjectAlaïa Winter/Spring 2025 Campaign
Model wearing a voluminous textured pink coat and sandals standing in a sunlit hall next to floor-to-ceiling windows.

Alaïa Alaïa Winter/Spring 2025 Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierCreative Director
Tyrone Lebon
Tyrone LebonPhotographer
Aleksandra Woroniecka
Aleksandra WoronieckaFashion Editor/Stylist
Daria Werbowy
Daria WerbowyArt Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Anthony Turner
Anthony TurnerHair Stylist
Yadim
YadimMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Happy Massee
Happy MasseeSet Designer
Daria Werbowy
Daria WerbowyModel

Tags

model in pink coatpink coattextured coatwoman in pink coatmodel standingdaria werbowy

Description

This image from the Alaïa Winter/Spring 2025 campaign features model Daria Werbowy photographed by Tyrone Lebon. The subject wears a voluminous, heavily textured pink coat paired with slip-on sandals, standing centrally in a sunlit architectural hallway lined with tall vertical windows that cast diagonal shadows across the floor. Large white typographic branding overlay reads ALAÏA PARIS. Creative direction is led by Pieter Mulier with styling by Aleksandra Woroniecka.