Alaïa Alaïa Winter/Spring 2025 Campaign 2025

Description

Model Daria Werbowy is seated on a white sofa wrapped in protective clear plastic for the Alaïa Winter/Spring 2025 campaign. Photographed by Tyrone Lebon with creative direction by Pieter Mulier, the campaign features Daria wearing a long-sleeved black bodysuit and strapped mesh flats against a neutral studio backdrop. Prominent white serif typography reading Alaïa overlays the lower portion of the composition alongside secondary text noting Paris, model, location, and photography credits. The lighting is bright and clean, emphasizing minimalist textures and the sharply contrasted black and white elements of the scene.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign