Aerie: The New Real Me Collection
Brand
Date
Dec 2025
Description
Aerie presents The New Real Me Collection, a campaign that captures the brand’s latest lingerie and swimwear range through a series of sun-drenched, outdoor scenes. The film follows a group of models across expansive desert landscapes, utilizing natural light to emphasize the textures of the surroundings against the collection pieces. The commercial leans into a clean, horizontal visual style, featuring candid interactions set against rock formations and a vintage trailer. Music and sound design are provided by MAS-Music and Strategy, anchoring the live-action footage with an upbeat, rhythmic tone.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Nude / Sand
Jet Black
Pure White
Background
Sand Dunes
Context
TVC / TV Commercial
Associated creatives
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