Aerie: Summer Anthem
Brand
Date
Dec 2025
Description
Aerie presents the Summer Anthem campaign, a high-energy lifestyle fashion film capturing a sun-drenched coastal getaway. The production features a diverse cast engaged in various leisure activities, from yacht deck sequences to ocean swimming and beach relaxation. The visual approach relies on bright natural light and vibrant color palettes to highlight the collection of resort wear and swimwear. With music and sound production by MAS-Music and Strategy, the film utilizes a live-action technique to maintain an energetic and clean aesthetic throughout the project.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Sage
Background
Ocean
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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