Aerie: Summer 2023
Brand
Date
Dec 2025
Description
Aerie captures the essence of the season with their Summer 2023 campaign. The film presents a coastal getaway through a nostalgic lens, utilizing a retro 16mm film aesthetic complete with vintage grain and light leaks to ground the lifestyle-focused footage. Directed with a focus on warm, golden hour lighting, the visuals follow a diverse group of talent across sandy shores and natural waterfalls. The project balances live-action technique with retro typography overlays to underscore the collection's high street fashion appeal.
Style
Lifestyle, Horizontal, Retro, Golden Hour
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Royal Blue
Pure White
Blush
Background
Sandy Beach
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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