Aerie: Summer 2017
Brand
Date
Dec 2025
Description
Aerie captures a carefree summer aesthetic in the Besitos de Cuba campaign. Set against the historic streets and colonial architecture of Havana, the film follows a group of models through candid lifestyle moments and energetic urban sequences. The project leans into a warm palette and natural light to emphasize the textured environment, featuring scenes of local transit and vibrant storefronts. The motion work is underscored by a rhythmic soundtrack composed by MAS-Music and Strategy, framing a series of lively, action-oriented encounters.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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