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Aerie: Spring '23

Brand
Aerie
Date

Dec 2025

Description

Aerie debuts its Spring '23 fashion campaign, bringing a vibrant, rhythmic energy to the brand's seasonal collection. Through a blend of live-action technique and integrated VFX / visual effects, the creative direction traverses a series of dreamlike environments—from expansive floral fields and coastal lawns to minimalist studio backdrops. The film features models showcasing colorful seasonal loungewear and apparel, punctuated by playful layering and butterfly motifs. The edit utilizes a kaleidoscopic split-screen approach to highlight the collection, with lighting that shifts between the warmth of golden hour and bright, diffused daylight for a high-contrast commercial aesthetic. Music and sound design were provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

VFX / visual effects

Industries
High Street Fashion
Color
Hot Pink
Forest Green
Cream
Background

White Seamless

Context

Advertising Campaign

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