Aerie: Spring '22
Brand
Date
Dec 2025
Description
The Spring '22 campaign for Aerie translates a sense of ease through a series of sun-drenched, lifestyle-focused visuals. The project leans into a carefree aesthetic, capturing diverse models in outdoor settings that range from sandy beaches to quiet picnic spots. The film utilises a live-action technique paired with nostalgic styling cues and playful graphic overlays, such as fruit icons. Sound and musical composition for the campaign were provided by MAS-Music and Strategy, anchoring the upbeat tone of the outdoor sequences.
Style
Lifestyle, Horizontal, Nostalgic
Industries
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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