Aerie: Real Voices
Brand
Date
Dec 2025
Description
Aerie's Real Voices campaign presents a series of intimate, candid portraits featuring a diverse group of women and girls. The promotional video leans into a documentary aesthetic, utilizing live-action technique to capture authentic perspectives on self-expression and identity. Intercutting between naturalistic lifestyle footage set in parks, on beaches, and in domestic spaces, the narrative is driven by spoken-word reflections. The production maintains a clean, open visual style, supported by a score and sound design by MAS-Music and Strategy.
Style
Documentary, Horizontal, Clean
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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