Aerie: Purpose Driven Campaign Spring 2024
Brand
Date
Dec 2025
Description
Aerie presents a campaign for Spring 2024, focusing on a collective of women captured through documentary-style live-action footage. The project highlights a range of casual apparel, knitwear, and athleisure across diverse settings, from bright studio environments to urban rooftops and gymnasium interiors. Utilizing a combination of natural light and studio lighting, the campaign leans into a clean, warm aesthetic. The visual narrative features candid interactions and portraits, with vertical-format framing used to emphasize authentic self-expression and generational connection.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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