Aerie: PSA - Kelsea
Brand
Date
Dec 2025
Description
Aerie presents a campaign PSA featuring Kelsea, focusing on the mental health impacts of social media usage and digital comparison. The project explores the concept of 'positive scrolling' through a candid, conversational approach, prioritising direct-to-camera communication. Captured in a vertical format, the video utilises natural interior lighting to maintain a clean, grounded aesthetic. The execution leans into a lifestyle-focused visual narrative, highlighting personal reflections within a neutral, soft-toned set design.
Style
Lifestyle, Vertical, Clean
Industries
Color
Blush
Pure White
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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