Aerie: PSA - Kelsea
Brand
Date
Dec 2025
Description
Aerie features Kelsea Ballerini in this lifestyle vertical video campaign, addressing the impact of digital habits and social comparison on mental well-being. The content leans into a candid, direct-to-camera format, encouraging viewers to disconnect from scrolling in favor of outdoor engagement. Executed through a live-action technique with soft interior lighting, the campaign maintains an accessible, intimate tone. The production features music and sound design by MAS-Music and Strategy.
Style
Lifestyle, Vertical
Industries
Color
Blush
Background
Bedroom
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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