Aerie: PSA - Erika
Brand
Date
Dec 2025
Description
Aerie presents a digital public service announcement, centering on the importance of positive social media habits. The film features a direct-to-camera address, maintaining an intimate and relatable quality. Utilizing a live-action technique, the production captures a candid moment within a contemporary domestic space. The visual execution leans into natural light and a clean aesthetic to enhance the message, presented in a vertical format optimized for social engagement.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Color
Powder Blue
Jet Black
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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