Aerie: PSA - Erika
Brand
Date
Dec 2025
Description
This public service announcement for Aerie features a candid, first-person address focused on themes of wellbeing and online positivity. Shot in a vertical format, the video captures the subject in a domestic setting bathed in natural light, maintaining a clean and lifestyle-oriented aesthetic. The project incorporates live-action techniques to emphasize authenticity in its delivery. Music and sound design for the spot was provided by MAS-Music and Strategy.
Style
Humorous, Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Color
Powder Blue
Jet Black
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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