Aerie: PSA - Elyse
Brand
Date
Dec 2025
Description
Aerie presents a candid social-media-focused public service announcement featuring Elyse. The project addresses themes of positive digital consumption, utilizing a clean and accessible visual approach that encourages audience engagement. Captured in a domestic interior, the vertical live-action content relies on natural indoor lighting to maintain a grounded, conversational tone. The execution leans into a lifestyle aesthetic, prioritising clear communication through direct-to-camera address and integrated text overlays.
Style
Lifestyle, Vertical, Clean
Industries
Color
Cream
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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