Aerie: PSA - Alisha
Brand
Date
Dec 2025
Description
Aerie partners with Alisha for a candid PSA focused on mental wellbeing and managing social media overwhelm. The project features a conversational, direct-to-camera interview that addresses the impact of digital habits on daily life. Shot with a vertical frame and a documentary approach, the film utilizes natural light and a clean visual style to maintain an intimate tone. Music and sound design were provided by MAS-Music and Strategy to support the live-action execution.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Burnt Orange
Background
Garden
Context
Social Media / Short Form Video
Associated creatives
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