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Aerie: PSA - Alisha

Brand
Date

Dec 2025

Description

Aerie presents a PSA featuring Alisha, focusing on social media wellbeing and digital health. The campaign leverages a documentary style to address managing digital overload and fostering positive online environments. Captured in a live-action format, the production utilizes natural light and a clean visual aesthetic to frame the candid discussion. The outdoor setting, filled with tropical foliage, provides a soft, organic backdrop for the message. Sound design and music composition for the project were managed by MAS-Music and Strategy.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Color
Burnt Orange
Background

Garden

Context

Social Media / Short Form Video

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