Aerie: Offline - Summer '21
Brand
Date
Dec 2025
Description
Aerie's Offline Summer '21 campaign features an energetic series of moments highlighting the brand's activewear collection. The project moves through varied outdoor landscapes, from sandy beaches to wooded park paths, framing the apparel within the context of an active lifestyle. The film utilizes dynamic cuts and raw, live-action techniques to emphasize movement. By prioritizing natural light and a candid visual rhythm, the piece captures a sense of play and relaxation in outdoor environments. Music and sound design for the project were provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Action, Raw
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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