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Aerie: Holiday 2020

Brand
Date

Dec 2025

Description

Aerie presents their Holiday 2020 collection through a commercial campaign that frames seasonal apparel and loungewear within a series of festive vignettes. The film moves through a collection of domestic and natural settings, capturing friends as they celebrate with an emphasis on comfort and connection. The production utilizes live-action technique to document moments of activity, ranging from casual relaxation to more energetic scenes of play. The aesthetic leans into a clean, warm palette that unifies the various indoor and outdoor locations, highlighting the seasonal collection through a candid, lifestyle-focused lens.

Style

Horizontal, Commercial, Warm, Clean

Event

Christmas

Color
Crimson
Off-White
Background

Kitchen

Context

TVC / TV Commercial

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