Aerie: Hana
Brand
Date
Dec 2025
Description
This commercial for Aerie, titled Hana, highlights the brand’s latest swimwear collection. Captured through live-action footage, the video balances candid behind-the-scenes moments by a pool with intimate, composed portraits set against sheer indoor curtains. The production leans into a clean, naturalistic aesthetic, utilizing warm color grading to emphasize the relaxed tone of the shoot. Featuring a mix of lifestyle captures, the campaign emphasizes an open, conversational approach to the featured fashion, with sound design by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Color
Powder Blue
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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