Aerie: Hana
Brand
Date
Dec 2025
Description
Aerie explores personal narrative and self-acceptance in this campaign featuring Hana. The documentary-style film leans into a candid, interview-led format to share intimate reflections on natural beauty. The production captures a mix of behind-the-scenes moments and outdoor pool scenes, utilizing natural light to maintain an authentic visual tone. The edit prioritizes unretouched live-action footage and genuine expression throughout the vertical-format advertisement. Music and sound design for the project were provided by MAS-Music and Strategy.
Style
Documentary, Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Color
Sky Blue
Background
Outdoor Pool
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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