Aerie Don't Change You Change Your Bra Full Cut 2025

About

Aerie's latest campaign, Don't Change You, Change Your Bra, is a promotional film highlighting the brand's loungewear and intimates collection. The project leans into a raw, documentary-style approach, featuring a series of candid interviews where individuals share personal perspectives on self-acceptance and body positivity. The film utilizes a live-action technique paired with natural lighting to maintain an accessible, lifestyle-focused aesthetic. The edit moves through domestic settings and simple studio spaces, alternating between close-ups and varied framing to capture the subjects' commentary. The production features original audio support from MAS-Music and Strategy.