Aerie: Back To School
Brand
Date
Dec 2025
Description
Aerie presents their Back To School campaign, a promotional fashion project that highlights the brand’s latest range of knitwear, loungewear, and bralettes. The film features a diverse cast captured across a variety of settings, ranging from sun-drenched outdoor lawns to historic stone facades and vintage car interiors. Directed by the team at Aerie, the project leans into a bright, natural aesthetic that emphasizes comfort and seasonal variety. The commercial utilizes live-action techniques to frame relaxed, candid group interactions and individual portraits, creating a warm and clean visual identity.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Navy
Crimson
Background
House
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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