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AdSmart

Breathe
Brand
AdSmart
ProjectBreathe
Date

Jan 2025

Description

This corporate video for AdSmart features a deep-dive interview with Carl Sadecki, Head of Marketing at Breathe, regarding the company's evolving advertising strategy. The production captures the technical shift toward utilizing targeted TV channels to increase brand visibility within the telecommunications sector. Through a mix of live-action interviews set in a modern office space and integrated motion graphics, the project outlines the practical challenges of securing market share in a competitive landscape. Produced by AdSmart from Sky, the piece employs a clean aesthetic using live-action techniques to bridge the gap between human-centric business strategy and data-driven audience targeting.

Style

Horizontal, Corporate

Industries

Telecommunications

Color
Medium Grey
Background

Office

Context

Brand Film / Corporate Video

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