AdSmart from Sky produced this corporate video for Breathe, detailing the brand’s strategic approach to television advertising within the telecommunications sector. The project features an interview with Breathe's Head of Marketing, Carl Sadecki, set against a modern office backdrop.
The production combines live-action technique with motion graphics to explore the use of targeted TV channels. It documents the brand's efforts to increase visibility in a competitive market, moving between direct address and illustrative customer case footage.
