AdSmart: Back to Back Adverts
Brand
Date
Jan 2025
Description
The Back to Back Adverts project for AdSmart highlights a collection of broadcast spots, featuring a variety of commercial segments including mobile network promotions and construction software campaigns. The presentation captures the transition between multiple advertising spots on a high-definition flat-screen, framed against a neutral backdrop with ambient lighting. AdSmart from Sky oversaw the agency and creative direction, focusing on the sequence and display of the broadcast assets.
Style
Horizontal, Commercial
Industries
Context
TVC / TV Commercial
Associated creatives
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