AdSmart: Autumn 2022 (West Country)
Brand
Date
Jan 2025
Description
AdSmart presents a localized campaign for the West Country, highlighting the platform's specific TV advertising solutions for businesses across Bristol, Gloucester, and Swindon. The creative, managed by AdSmart from Sky, focuses on the technical precision of regional audience targeting. The visual execution relies on clean motion graphics and a playful animation style. Bright pastel color grading and a minimalist composition anchor the narrative, showing colorful spheres navigating industrial pipeline systems to illustrate the connectivity of the service.
Style
Horizontal, Commercial, playful, Warm, Minimalist
Techniques
Animation, Motion Graphics
Industries
Color
Pure White
Scarlet
Amber
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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