AdSmart
Autumn 2022 (West Country)
Brand
ProjectAutumn 2022 (West Country)
Date
Jan 2025
Description
AdSmart’s regional campaign for Autumn 2022 introduces local businesses in the West Country to precision television advertising solutions. The spot channels the brand’s technical offering through a playful animation, focusing on the accessibility of targeting markets like Bristol, Gloucester, and Swindon. The project leans into a minimalist aesthetic, utilizing motion graphics to visualize complex pipeline systems and data points. With a bright color palette and clean digital production, the work highlights regional inventory availability for the telecommunications sector.
Style
Horizontal, Commercial, playful, Warm, Minimalist
Techniques
Animation, Motion Graphics
Industries
Telecommunications
Color
Pure White
Scarlet
Amber
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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