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Adidas: Zx

Brand
Adidas
Date

Dec 2025

Description

Adidas presents a high-energy campaign for the Zx collection, highlighting the latest in athletic footwear and apparel. The production, helmed by GREATERGOOD, focuses on a series of fast-paced movements featuring a diverse cast across a set of surreal environments. The visuals integrate live-action technique with layered VFX and animation. The aesthetic leans into a neon palette and retro motifs, utilizing high-contrast lighting and rotating camera angles to emphasize the sportswear design. The composition is built around geometric abstraction, framing the collection against tiled surfaces and floating digital elements.

Style

Vertical, Commercial, Neon, Retro

Techniques

Animation, VFX / visual effects

Industries
Sportswear
Color
Jet Black
Pure White
Royal Blue
Context

Advertising Campaign, TVC / TV Commercial, Social Media / Short Form Video

Associated creatives

GREATERGOOD
GREATERGOODProduction
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