Adidas
You Got This - Soccer
Brand
ProjectYou Got This - Soccer
Date
Feb 2025
Description
Adidas centers its latest sports campaign on the pre-game atmosphere, focusing on a group of athletes as they prepare to return to the pitch. The commercial highlights the focus and interaction of players in their kits, utilizing a documentary narrative style to capture the tension of the match-day environment. Produced by ANORAK Film GmbH with agency support from TBWA\ Neboko and production services from LS Productions, the film leans into a raw, grounded aesthetic. The cinematography makes use of natural light and live-action techniques to emphasize the candid interactions occurring on the team bench.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Soccer
Color
Scarlet
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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