Adidas
You Got This - Running
Brand
ProjectYou Got This - Running
Date
Feb 2025
Description
Adidas presents the 'You Got This' campaign, a dynamic exploration of community running culture. The project captures a collective of runners and cyclists navigating an urban landscape, emphasizing the energy of movement through an underpass setting. Produced with the support of ANORAK Film GmbH and LS Productions, the film utilizes live-action technique and a clean, horizontal aesthetic. The creative direction from TBWA\ Neboko focuses on the interplay between the athletes and the concrete architectural environment, defined by natural lighting and candid interaction.
Style
Horizontal, Commercial, Clean
Industries
Sportswear
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
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