Adidas introduces its You Got This campaign, a dynamic exploration of collective movement within the urban environment. The project captures a series of runners and cyclists navigating concrete-laden streetscapes, focusing on the intersection of individual pace and group momentum.
Produced by ANORAK Film GmbH with creative development from agency TBWA\ Neboko, the piece utilizes live-action technique and natural lighting to emphasize an authentic, gritty aesthetic. LS Productions provided production services for the spot, which leans into community-based athletic culture through candid tracking shots.
