Adidas: You Got This
Brand
Date
Nov 2024
Description
Adidas centers its 'You Got This' campaign on a quiet, reflective moment featuring Lionel Messi. Captured within the confines of a locker room, the film employs cinematic, low-key lighting to isolate the athlete against a moody backdrop. Developed by Monks London, the production leans into a chiaroscuro aesthetic, using deliberate spotlighting to define the space. The live-action spot emphasizes this solitary pre-match focus, with sound design and music by Th3rd Sound and comprehensive post-production handled by Monks London.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Navy
Pure White
Background
Garage
Context
TVC / TV Commercial
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